We were challenged to integrate beer with Italian food and fashion. For Italians, conducting business over lunch is a way of life. And we're not talking big boozy sessions you can't walk away from. Peroni Leggera would celebrate and herald the retu
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Through Peroni's association with Australian fashion festivals, we wanted to create the ultimate branded giveaway that would actually help shape the fashion during the festival itself. Tied around Peroni bottles and distributed at events throughout
Through the use of technology, Peroni creates the ultimate personalised visualisation of Italian style. Your photograph will be captured at Peroni events, or entered online, where your image will be turned into an artistic illustration to create the
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